Autodesk OTC 2026

For Autodesk’s internal sales conference in San Diego, I created a bold event identity built around a parametric wave form inspired by the city’s coastal landscape.


The visual system connected people, Autodesk, and the work they create through intersecting rectangles—framing the relationship between customer outcomes, human impact, and the technology that brings them together. This language extended across the full show experience, from wayfinding and print graphics to motion design and large-scale event moments.


I art directed the entire conference, shaping a cohesive look and feel that brought clarity, energy, and momentum to the Autodesk sales organization.

I’d love to hear from you — Let’s create something people can’t stop talking about.

Get In Touch.

©2026 Laura McCann Design

I’d love to hear from you — Let’s create something people can’t stop talking about.

Get In Touch.

©2026 Laura McCann Design

I’d love to hear from you — Let’s create something people can’t stop talking about.

Get In Touch.

©2026 Laura McCann Design