Autodesk TechX 2026

For Autodesk’s internal engineering and design conference, TechX 2026, we developed a bold visual identity inspired by the event theme, “Disrupt to Deliver,” and Seattle’s alternative music scene.


The concept I proposed centered on deconstructed typography, a raw, energetic design language that challenged traditional conference aesthetics while still feeling structured, intentional, and unmistakably Autodesk. After developing the initial 3D sketches and mood boards, I partnered with agency teams to art direct the motion and print graphics, and bring the system to life across the event experience.


The final look and feel helped set the tone for a high-energy internal conference attended by 2,600 Autodesk employees, creating a visual world that celebrated disruption, experimentation, and the power of design to move ideas forward.

I’d love to hear from you — Let’s create something people can’t stop talking about.

Get In Touch.

©2026 Laura McCann Design

I’d love to hear from you — Let’s create something people can’t stop talking about.

Get In Touch.

©2026 Laura McCann Design

I’d love to hear from you — Let’s create something people can’t stop talking about.

Get In Touch.

©2026 Laura McCann Design